AmeriCorps Serving Here posters. AmeriCorps Serving Here yard signs. AmeriCorps Seniors Serving Here posters. AmeriCorps Seniors Serving Here yard signs.
AmeriCorps Recruitment Brochure. AmeriCorps Recruitment Flyer. AmeriCorps Seniors Recruitment tri-fold.
AmeriCorps Billboard. AmeriCorps Responds to the Opioid Crisis fact sheet. AmeriCorps Education fact sheet AmeriCorps Economic Opportunity fact sheet. Social media materials Spread the word!
AmeriCorps logo, blue background. It helps us paint a full, rich picture of Purdue. The styles of photos compatible with the Purdue brand fall into three categories:. Photos in this category should express a sense of community that can only happen at Purdue. This is our chance to capture the culture of Purdue as it happens. TIP : When shooting on location, try to photograph as widely as possible to encapsulate the entire story as well as close details.
Always capture unique personalities in pairs and small groups. We are surrounded by amazing facilities in a state bursting with energy; document all of its character. These photos are the students, teachers, faculty, alumni and friends who form our community. Portraits can be done in one of two ways. On location environmental : shows the subject outside of the studio and preferably in a place that tells a strong story or says something about who they are.
In studio : focuses more on the subject by placing them in a controlled and isolated environment. TIP : Subjects should have genuine expressions that feel natural in the moment. Finding the humanity in our stories helps us build a powerful connection to our audience. This category is all about the people. Candid photos should capture the Purdue community in its natural element.
This photographic style should capture moments of real emotion, spirit and achievement. This can include smiles, laughter and other positive expressions.
To show the diversity of our people and our programs, use overhead perspectives to capture the real-work environments of our students. TIP : These images should be in the moment, never posed, showcasing the amazing things our people are doing.
TIP : When scouting for these photos, look for desktops, workspaces, common areas, gathering spaces and other types of workstations to help convey the wide range of studies that the Purdue community explores every day. Video produced for or by official Purdue University colleges, departments and institutes should follow consistent visual elements as laid out in this brand style guide. Lower third graphic : All of the elements of the lower third should work together to add to the visuals of the video, not distract from them.
It needs to be readable and as least distracting as possible. Also, avoid lengthy text — keep it short and to the point. Acumin Pro options are best for text over video, especially for viewing final product on small screens like phones. You can also animate any of the elements. Only leave a lower third graphic up for seconds. Two lines are suggested when putting a lower third graphic up to identify the speaker.
You only need to put the lower third up the first time you see the individual within a video. As far as size and position, location really depends where your subject is on the screen. Make sure your graphic is in a title-safe area. The lower third graphic should never be blocking something that the viewer needs to see. Visual Identity Our visual language sets the tone for how people initially see Purdue, and how they recognize us moving forward.
Video Transcript Purdue University has an incredible story to tell. One story. Of one Purdue. This is the next chapter.
This is the next level. This is the next giant leap. The next giant leap starts with a bold new voice, so the world will hear what we have to say. And it starts right now. Right here. It's easy to create a brand logo with BrandCrowd's logo maker - but making sure you get these design elements right will ensure your logo is perfect. Your brand logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your brand logo rises above competitors.
There's an array of different logo types to choose from. Does your brand logo need an icon or just text? Should it have a combination of both? Find out more. Want to convey trustworthiness? Want to appear fun and outgoing? Choosing the right colors for your brand logo makes all the difference. In the same way colors can convey meaning, so too can fonts and typography. Need a serious brand logo or maybe something more gentle? Make sure to choose your fonts wisely. Creating that perfect brand logo with BrandCrowd is easy - but just in case, here's some FAQs to help you get started.
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